Logo

Our logo has evolved over the decades but its soul remains the same. Designed as a streamlined form, it embodies the speed and smooth motion of an aircraft in flight. Here we’ll show you how to size, space and place our logo - and the 'F' emblem - so they always soar.

The official Finnair logo is the text version of the logo, and it is primarily used. The F emblem is used as an additional symbol. The official version of the logo is blue. See Colours for specifications.

The minimum size is 20 mm or 64 pixels. It is defined to ensure the visibility of the logo.

The safety area around the Finnair logo is equal to the height of the logo. Do not place any elements within the safety area.

Colour versions

Use the blue logo whenever possible. In applications where the blue logo would not be clearly visible, use the alternative colour versions to maximise visibility.

Logo on top of image

Use the white logo version if using an image as background. The blue logo cannot be used on coloured backgrounds, nor on an image.

Prohibited use of logo

The original logo must not be modified in any way. Always use master artwork to reproduce the logo.

Always use master artwork to reproduce the logo. Do not type or shape the logo yourself.

Do not change the dimensions of the logo.

Do not add any elements to the logo.

Do not create new colour versions.

Do not add outlines to the logo.

The blue logo cannot be used on coloured background. Use the the reversed (white) version instead.

F emblem

The minimum size is 20 mm or 64 pixels. It is defined to ensure the visibility of the emblem.

The safety area around the Finnair emblem is equal to the height of the emblem. Do not place any elements within the safety area.

Colour versions

Use the blue emblem whenever possible. In applications where the blue emblem would not be clearly visible, use the alternative colour versions to maximise visibility.

Emblem on top of image

When using the emblem on top of coloured backgrounds or images use the white version. If the image is very light, blue version may be used.

Use the reversed (white) version of the emblem on dark images.

Use blue version of the emblem on light images.

Prohibited use of emblem

The original F emblem must not be modified in any way. Always use master artwork to reproduce the emblem.

Always use master artwork to reproduce the emblem. Do not shape the emblem yourself.

Do not change the dimensions of the emblem.

Do not add any elements to the emblem.

Do not create new colour versions.

Do not add outlines to the emblem.

The Finnair blue or the Rock Gray F emblem cannot be used on coloured backgrounds. Use the reversed (white) version instead.

Finnair Plus

Finnair Plus logo

The official Finnair logo is the preferred version also for communication about the Finnair Plus frequent flyer programme. The Finnair Plus version is for those situations where the material is not otherwise clearly that of Finnair Plus.

Always use master artwork to reproduce the logo; do not make your own variations of it. Do not type, colour or shape the logo yourself.

The minimum size is 20mm or 80 pixels. It is defined to ensure the visibility of the combination.

The safety area around the Finnair Plus logo is equal to the height of the Finnair logo. No elements are allowed within the safety area.

Alternative colour versions

Use the Blue logo whenever possible. Where the Blue logo would not be clearly visible, use the alternative colour versions to maximise the visibility.

Notice: the Finnair Plus grey differs from the official Finnair grey logo. The Finnair Plus logo is 20% darker for better visibility. Use the following grey colour definitions for other services and sub-brand variations (Cargo, Lounge, Holidays, In partnership etc.):

Pantone Cool Gray 8 CMYK: C:0 M:0 Y:0 K:60 R:136 G:139 B:141
RAL 7037

Signature guide for services

Placement of a service name

In general, it is not permitted to place the name of a service near or together with the Finnair logo, except in building signs and online navigation.

The name of the service may be placed in the immediate vicinity of the logo only as a guiding element. This combination may be used for example in signage and on web pages. It may not be used as the signature in an advertisement, for example.