Say hello to the dynamic Finnair brand – the embodiment of a Modern Nordic Airline. It’s human and delightfully optimistic. It’s sustainable and forward-thinking, yet with a timeless quality to it. Above all, it’s functional – always about making things stunningly simple. We have built on our iconic Nordic design heritage to create a refreshed and digitally driven brand. We’re thrilled to welcome you onboard this journey.
Our brand book is a comprehensive set of standards that define Finnair’s brand experience as a whole. It contains the full guidelines for a nine-element branding system that will create consistent brand communication across all touch points.
We’ve created a site full of inspiring examples and useful tools to help you communicate the Finnair brand experience coherently. These examples include the look, feel, sound, and other features. Please read them carefully and note that elements of the brand book may evolve over time.