Typography

Finnair typography supports the brand promise by being honest, straightforward, and focused on the essentials. The Amplitude font family is our brand typeface. The font family’s clean lines and uncomplicated style evoke a feeling of clarity and openness, which helps to simplify and crystallise our message.

Amplitude

Amplitude is always the superior font family in the font hierarchy.

Brand level

Prioritise the ‘Clean and simple’ style in brand level general materials, corporate communications and in publications. Headlines are Amplitude Light & Regular. Use tight tracking and Finnair Nordic Blue or grey. When using grey in body copy and headlines, use 80% or less black. All shades of grey may be used.

Marketing communications

In our marketing communications, the ‘Dynamic’ style is to be used. In this style the headlines are bold, capitalised and Finnair Nordic Blue. Subheaders or lead paragraphs are Amplitude Light, Rock grey and have a loose kerning for an airy feeling.

Finnair’s official fonts have been defined for two different purposes

1. Brand level materials, marketing communications materials, printed materials and Finnair digital channels

The font family to be used is Amplitude. The usage rights for these fonts are company specific: they must be installed separately to each user. These fonts are used mainly by advertising agencies and printing houses and they are not to be installed centrally on Finnair or partner’s computers.

2. Daily office use, digital publications and general internet use

The fonts used are Helvetica and Arial, and they are generally available (for example in Microsoft Office). These fonts do not require special fonts in the recipient’s computer, so open documents can be kept in a consistent way in a digital environment.

Substitutive fonts for Amplitude in the web:
Helvetica
Regular
Italic
Bold
Bold italic
Arial
Regular
Italic
Bold
Bold italic

International font substitutes:

Amplitude
Print/Online headlines
Print/Online
body text
Global
Amplitude Bold
LOREM IPSUM DOLOR SIT AMET.
Amplitude Light/Book
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Chinese (Simplified) Mainland China
DFPHei Std W7

心动旅程 全新体验
DFPHei Std W3

心动旅程 全新体验
Chinese (Traditional) HKG and Taiwan
DFHeiHK W7

芬蘭航空–為您而設
DFHeiHK W3

芬蘭航空–為您而設
Japanese
Hiragino Sans, W8

欧州最新鋭の航空機を導入し、速さはもち
Hiragino Sans, W2 / W4

欧州最新鋭の航空機を導入し、速さはもち
Korean
Nanum Barum Gothic, Bold
귀하의 시간은 핀에어에게도 소중합니다
Nanum Barum Gothic, light/book
귀하의 시간은
핀에어에게도
소중합니다
Russian
Myriad Pro Bold/Black

ЛЕТАЙТЕ САМОЛЁТАМИ В 70 ПУНКТОВ.
Myriad Pro SemiCondensed

Летайте самолётами в 70 пунктов.
Latvian
Myriad Pro Bold/Black

LIDO ĪSĀKAJĀ MARŠRUTĀ UZ ĀZIJU.
Myriad Pro SemiCondensed

Lido īsākajā maršrutā uz āziju.
Lithuanian
Myriad Pro Bold/Black

TRUMPIAUSIAS KELIAS Į AZIJĄ.
Myriad Pro SemiCondensed

Trumpiausias kelias į aziją.
Polish
Myriad Pro Bold/Black

NAJKRÓTSZE POŁĄCZENIE DO AZJĄ.
Myriad Pro SemiCondensed

Najkrótsze połączenie do azją.
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