Typography

Amplitude

Amplitude is always the superior font family in the font hierarchy.

Brand level

Prioritise the ‘Clean and simple’ style in brand level general materials, corporate communications and in publications. Headlines are Amplitude Light & Regular. Use tight tracking and Finnair Nordic Blue or grey. When using grey in body copy and headlines, use 80% or less black. All shades of grey may be used.

Marketing communications

In our marketing communications, the ‘Dynamic’ style is to be used. In this style the headlines are bold, capitalised and Finnair Nordic Blue. Subheaders or lead paragraphs are Amplitude Light, Rock grey and have a loose kerning for an airy feeling.

Finnair’s official fonts have been defined for two different purposes

1. Brand level materials, marketing communications materials, printed materials and Finnair digital channels

The font family to be used is Amplitude. The usage rights for these fonts are company specific: they must be installed separately to each user. These fonts are used mainly by advertising agencies and printing houses and they are not to be installed centrally on Finnair or partner’s computers.

2. Daily office use, digital publications and general internet use

The fonts used are Helvetica and Arial, and they are generally available (for example in Microsoft Office). These fonts do not require special fonts in the recipient’s computer, so open documents can be kept in a consistent way in a digital environment.

International font substitutes: