Co-branding

Our way of bringing brands together

Our mindset, behaviour and actions are based on our attributes – quality, fresh, creative and inspirational joy. These attributes guide us also when working together with other brands. All co-brand campaigns are done case by case and stay true to the Finnair brand. This means that although the partnership can be deep, the brand visual identities stay separate – no mixing and matching allowed.

Examples of co-branding cases

Partner in a Finnair environment

The partner brand is presented in a Finnair environment. The campaign visuals and tone of voice are Finnair’s, while the content communicates the benefits of the partner.

Finnair in partner environment

Finnair is presented in partners’ environment simply by using a logo.

Joint marketing campaign

Marketing co-operation where two brands create a marketing campaign that looks like neither of the brands (for example Match Made in HEL).

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