Variations

Finnair Plus logo

The official Finnair logo is the preferred version also for communication about the Finnair Plus frequent flyer programme. The Finnair Plus version is for those situations where the material is not otherwise clearly that of Finnair Plus.

The usage is mainly for partner marketing or when promoting Finnair Plus membership.

Correct use

Always use master artwork to reproduce the logo; do not make your own variations of it. Do not type, colour or shape the logo yourself.

Safety area

The safety area around the Finnair Plus logo is equal to the height of the Finnair logo. No elements are allowed within the safety area.

Alternative colour versions

Use the Navy Blue logo whenever possible. Where the Navy Blue logo would not be clearly visible, use the alternative colour versions to maximise the visibility.

Notice: the Finnair Plus grey differs from the official Finnair grey logo. The Finnair Plus logo is 20% darker for better visibility. Use the following grey colour definitions for other sub-brand variations (Cargo, Lounge, Holidays, In partnership etc.):

Pantone Cool Gray 8
CMYK: C:0 M:0 Y:0 K:60
R:136 G:139 B:141
RAL 7037

Minimum size

The minimum size is 20mm or 80 pixels. It is defined to ensure the visibility of the combination.

Download logo formats from Finnair Gallery

Finnair Holidays logo

The official Finnair Holidays logo is the preferred version for communication about Finnair Holidays.

Correct use

Always use master artwork to reproduce the logo. Do not make your own variations of the logo. Do not type, colour or shape the logo yourself.

Safety area

The safety area around the Finnair Holidays logo is equal to the height of the Finnair logo. No elements are allowed within the safety area.

Alternative colour versions

Use the Blue logo whenever possible. Where the Blue logo would not be clearly visible, use the alternative colour versions to maximize the visibility.

Download available logo formats

Signage guide for sub-brands

Placement of a unit or sub-brand name

In general, it is not permitted to place the names of units or sub-brands near or together with the Finnair logo, except in building signs and online navigation.

The name of the unit or sub-brand may be placed in the immediate vicinity of the logo only as a guiding element. This combination may be used for example in signage and on web pages. It may not be used as the signature in an advertisement, for example.

Forming the combination

The minimum distance of the text is the same as the logo’s safety area.

Text next to the logo

The maximum height of the unit or sub-brand name is half of the height of the Finnair logo.

Text below the logo

The maximum height of the unit or sub-brand name is the height of the Finnair logo.

The name of the unit or sub-brand is always typed with upper case letters and Amplitude Wide Light. Use Amplitude Wide Book or Regular weights if there is a need for bolder type, e.g. in an illuminated logo combination.

The name of the unit or sub-brand should always be placed either on the right side of the Finnair logo or below it.

Minimum size

The minimum size is defined to ensure the visibility of the combination.

See below examples of the placement of a unit or sub-brand name near the Finnair logo.

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