Freshness, creativity, quality and inspirational joy are the key attributes describing the Finnair brand and the unique Nordic experience. They guide the way we communicate visually with our audiences: every symbol, image, colour and typeface is carefully chosen to support and tell our story. Finnair’s visual outlook conveys Nordic aesthetics and we draw inspiration from the Nordic nature in our colours and imagery.
Finnair’s visual style emphasizes quality and freshness, highlights the future and respects the design heritage. We want to stand out in an attractive and creative way and being consistent about it is the key to a clear brand identity.
These visual identity guidelines demonstrate the use of the Finnair brand in different contexts.