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Brand book
Brand basics
Brand basics
Digital brand guide
Finnair logo
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Logo colour versions
Logo guidance
Emblem
Emblem colour versions
Emblem guidance
Finnair Plus
Signature guide for services
Typography
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Finnair Sans
Finnair fonts
International font substitutes
Hierarchy
Text, colour and image guidance
Typography guidance
Colours
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Master palette
Colour system
Digital colour palette
Composition
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Finnair grid
Layout
Imagery
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General imagery
Checklist for creating new images
Image categories
Finnair grade
Illustration
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Illustration style
Character style
Colour of the illustrations
Stroke
Iconography
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Visual language
Construction
Implementation
Motion
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Motion language
Use cases
Films
Check list
Easing and timing
Creating video assets
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Video grid
Typographic styles
Typographic placement
Call to action
Placement of Logos
Sonic
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Framework
Soundscape Finnair Journey
Sonic-logo
Tone of voice
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Our expression
Checklist for tone of voice
Example applications
Signatures
Guides
Guides
Digital brand guide
Guides
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Timeless, that's what we are
A word from the designer
Spatial guidelines
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Finnair spaces
Branding principles
Colours and materials
Implementation guidelines
Marketing communications
oneworld visual guidelines
Branding for partners
Downloads
Onepager examples
These onepager designs are examples (not final design), based on vertical layout model.
