Making it relevant

Whatever you are writing or saying should always lead somewhere and create real value.

When you’re talking with customers face-to-face, a little small-talk is desirable and polite. But when writing, keep it mainly relevant. This is important for two main reasons: to catch our reader's attention and to make sure our meaning is clear. If your writing is long-winded instead of short and sweet, you will only bore or confuse your reader.

Something to think about: An easy-to-read chart or graph can also do a better job of explaining a complex topic than text alone. Images, infographics or videos also help break up text, making your page easier to read.