Framework

Finnair Plus is the loyalty program of Finnair. Avios is the official currency used by Finnair Plus and many other global partners within the oneworld network. 

It is important to us that our customers always understand the nature of a partnership brand's relationship with Finnair Plus. A rule of thumb applies here: The creator of the asset or communication is the master brand, and the visual execution follows the master brand's style. The type of partnership determines when and how you to use the Finnair Plus brand in communications.