Instead of saying this

We always aim to fly the shortest possible route and to reduce the weight taken on aircraft. For example, the lighter tableware we use aboard our aircraft has a direct impact on fuel consumption. Weight is therefore a criterion for any material coming aboard our aircraft.

Say this

There’s a deep human need to travel, to explore the world, to experience the new. It’s our job to make it happen responsibly. For example, the lighter tableware we carry on our aircrafts has a direct impact on fuel consumption. The lighter the aircraft, the smaller the fuel consumption. In aviation, even the smallest things can have a huge impact.