Functional
- Does the image evoke a feeling of ease and effortless flow?
- Does it concentrate on the essential and reduce the unnecessary?
- Is it stunningly simple?Â
Timeless quality
- Does the image fit our iconic nordic design heritage?
- Does it exist beyond trends?
- Is it genuine and relevant?
- Is it up to our quality standards?
Optimistic
- Does the image have a positive outlook on life?
- Does it provide a current point of view?
- Does it inspire a delightful experience?
Human
- Does the image take a human perspective?
- Does it portray a better experience?
- Is it easily approachable?
- Does it look trustworthy?
- Does it evoke positive emotions?
- Does it reflect the diversity of the world?
Sustainability
- Are the materials shown in images from sustainable origin?
- Are situations, services and things portrayed in the images socially, economically and environmentally responsible and in line with Finnair’ standards?
