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Brand book
Brand basics
Brand basics
Digital brand guide
Finnair logo
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Logo colour versions
Logo guidance
Emblem
Emblem colour versions
Emblem guidance
Finnair Plus
Signature guide for services
Typography
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Finnair Sans
Finnair fonts
International font substitutes
Hierarchy
Text, colour and image guidance
Typography guidance
Colours
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Master palette
Colour system
Digital colour palette
Composition
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Finnair grid
Layout
Imagery
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General imagery
Checklist for creating new images
Image categories
Finnair grade
Illustration
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Illustration style
Character style
Colour of the illustrations
Stroke
Iconography
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Visual language
Construction
Implementation
Motion
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Motion language
Use cases
Films
Check list
Easing and timing
Creating video assets
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Video grid
Typographic styles
Typographic placement
Call to action
Placement of Logos
Sonic
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Framework
Soundscape Finnair Journey
Sonic-logo
Tone of voice
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Our expression
Checklist for tone of voice
Example applications
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Guides
Digital brand guide
Guides
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Timeless, that's what we are
A word from the designer
Spatial guidelines
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Finnair spaces
Branding principles
Colours and materials
Implementation guidelines
Marketing communications
oneworld visual guidelines
Branding for partners
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Styling
Casting tips:
Diverse in age, gender and race.
Human and approachable people with photogenic and charismatic qualities.
