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Branding principles

Logo and emblem use in space

Finnair logo

The logo is mainly used in branding elements such as guidance, graphic materials, signposts and screens where brand recognisability is imperative. The logo should be used as an informative branding element when entering a Finnair space.

F emblem

The emblem is our symbol of quality and it is used for defining ownership of spaces with its elegant form and presentation. It is the preferred visual branding element inside Finnair spaces. This element is used for branding e.g. on desks, surfaces and furnishings.

Please note: 
Branding is done according to the Finnair brand guidelines. These elements should be used sparingly and elegantly to avoid them becoming too dominant or duplicated or disturbing the simplicity of the space.