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Brand book
Brand basics
Brand basics
Digital brand guide
Finnair logo
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Logo colour versions
Logo guidance
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Emblem guidance
Finnair Plus
Signature guide for services
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Finnair Sans
Finnair fonts
International font substitutes
Hierarchy
Text, colour and image guidance
Typography guidance
Colours
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Master palette
Colour system
Digital colour palette
Composition
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Finnair grid
Layout
Imagery
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General imagery
Checklist for creating new images
Image categories
Finnair grade
Illustration
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Illustration style
Character style
Colour of the illustrations
Stroke
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Visual language
Construction
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Motion
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Motion language
Use cases
Films
Check list
Easing and timing
Creating video assets
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Video grid
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Typographic placement
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Sonic
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Framework
Soundscape Finnair Journey
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Tone of voice
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Our expression
Checklist for tone of voice
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Digital brand guide
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Timeless, that's what we are
A word from the designer
Spatial guidelines
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Finnair spaces
Branding principles
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oneworld visual guidelines
Branding for partners
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Re-ordering of elements
When sorting or shuffling items, always use rounded corner paths to visually organise the movements.
