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Colour system

The foundation for the Finnair brand colour system is built on inheritability. The master palette is simplistic, containing colours that are linked to our legacy. Subpalettes are based on the parent palette, but they are expanded to meet the requirements of specific use case.

Colour usage

To achieve the right feeling and tone, the balance and proportion of colours should always be carefully considered. Negative/white space is vital for creating the modern and airy feel of the Finnair brand.